Archive for June, 2008

Get that Six-Pack back!

No, you didn’t just wake up on the couch at 2 a.m. to find a ridiculously in-shape man on TV telling you how you can get in shape by taking a few pills. As I get older, I find the spot on my body that is most likely to pack on pounds is my gut. […]

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Book Review: Join the Conversation

It’s tough to be good in one field, never mind two. And, even if you compete at the highest level in the first field, it doesn’t mean you’ll necessarily compete at that same level in the second. Sure, it happens. If we look toward professional sports, Neon Deion Sanders did it. He played both professional […]

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Twitter Me Dee

When I first tried Twitter, I wasn’t convinced of its value. After many months of using it and after reaching a milestone (I have over 100 “followers”–not many, but hey), I’m still not completely enamored with Twitter. For those who don’t know, Twitter is considered a micro-blogging application. Twitter asks the question “What are you […]

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Goodbye Journalism

Recently, I worked with another marketing director on a project. He works in the profit world, however, so he was a VP of marketing. We discussed issuing a press release for an event that involved both our companies. Concerning distribution, he mentioned “his contact” for a group of local newspapers. I was intrigued. One contact […]

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