Archive for May, 2008

You See This?

I recently read Joseph Jaffe’s new media business book entitled Join the Conversation. In full disclosure, I requested a free copy with the promise that I would write a review of the book. (The review will be in a few weeks.) In Join the Conversation, Jaffe calls out several companies for not embracing new media. […]

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You need a curveball.

Ebby Calvin LaLoosh (Nuke): I ain’t pissing nothing away. I got a Porsche already; a 911 with a quadrophonic Blaupunkt. Crash Davis: Christ, you don’t need a quadrophonic Blaupunkt! What you need is a curveball! These lines are from one one of the best movies ever and certainly the best baseball movie. For those who […]

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Thank you for reading this blog. If you’re a regular reader, thank you two times over. If you write comments, thanks three times. I’m looking for more readers. It’s not for ego reasons. I want more readers so that I’ll have more people commenting and the dialogue will be even better than it currently is. […]

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Marketing to the Spoiled Brat

Local Boston colleges have been forced to build luxury dorms, replete with flat-screen televisions and posh decorating, in order to attract the brightest students says a recent article in The Boston Globe (The New Campus Crib). According to the article, schools like Harvard, Tufts, MIT, BU, and Boston College are spending millions of dollars to […]

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