Archive for the 'Marketing' Category

One of the cardinal rules of marketing is to know your audience. The better you know it, the more you can appeal to it. But………………maybe you want to appeal to everyone (or that advertising budget just got cut). You might produce a commercial like the good folks at Loud N Clear. Loud N Clear is […]

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The Ultimate Mail Merge

Look out, it’s actually a post about marketing. I work for a company that helps elders. As such, I’m on the AARP’s e-mail newsletter list. I received an e-mail about a week ago telling me the AARP had gone out and found a surprising response to who’s the best candidate for president. When I clicked […]

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Book Review: Join the Conversation

It’s tough to be good in one field, never mind two. And, even if you compete at the highest level in the first field, it doesn’t mean you’ll necessarily compete at that same level in the second. Sure, it happens. If we look toward professional sports, Neon Deion Sanders did it. He played both professional […]

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You See This?

I recently read Joseph Jaffe’s new media business book entitled Join the Conversation. In full disclosure, I requested a free copy with the promise that I would write a review of the book. (The review will be in a few weeks.) In Join the Conversation, Jaffe calls out several companies for not embracing new media. […]

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Marketing to the Spoiled Brat

Local Boston colleges have been forced to build luxury dorms, replete with flat-screen televisions and posh decorating, in order to attract the brightest students says a recent article in The Boston Globe (The New Campus Crib). According to the article, schools like Harvard, Tufts, MIT, BU, and Boston College are spending millions of dollars to […]

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In the “Story” Zone

In the fall, I worked on narrated video montage (see earlier entry) for my day job. I am the marketing director of a non-profit. The slide show’s original use was to be shown at a donor appreciation night. I wanted a short presentation that moved people. Our services help elders so there’s plenty of good […]

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Digital Needs Devotees

I just kicked off a social network at my job. I used Ning and customized the network, which will be open only to staff members. The objective? To get people across the company to think more about marketing by using a fun, conversational medium. As I’ve perhaps mentioned before, I would say that I’m an […]

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Tiger Trap–Have to Love it.

This video came through my e-mail box recently. It’s five minutes, but it’s worth the time. I couldn’t find much about the creative behind this, but it was done by i33 communications and was featured on weather.com. Everyone seems to be enjoying a rainy day! Tiger seems to be having fun…and why not? You need […]

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Who Says I’m Not Young?

I head up the marketing for a non-profit that provides services to seniors. Today, I gave a presentation to a volunteer organization. A good number of audience members were over 60. After the presentation, an 81-year-old man approached me. His wife had recently had bypass surgery and because of this, he had just postponed his […]

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Branding in Paradise

On our recent trip to Hawaii, we visited Maui and climbed aboard a catamaran from the Trilogy company. The company has a fleet of six catamarans on Maui and offers snorkeling, diving, and other trips. The captain and crew introduced themselves to us and they seemed congenial enough. As someone who has spent a fair […]

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